Culture
Culture is the bottom line of globalisation and it can be described as a way of life, includes such things as behaviour, values, beliefs, language etc. ... This difference between nations can be named as a culture. ... Taylor defined culture as “that complex whole which includes knowledge, belief, art morals, law, customs and many other capabilities and habits acquired by…[members] of society.” The importance of culture become particularly recognised when we start to discover host countries by trying to understand how people differ across cultures as also impact of cultural differences on international business. Lack of knowledge host cultures can turn you to misunderstanding and conflict, therefore role of culture become essential part of international business and consequently in globalisation. ... Technology has now created the possibility and even the likelihood of a global culture. ... Another example shows that in all African countries continue to speak in English even after independence As also English language media is becoming more and more pervasive, creating an increasingly global, dominant culture.