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	1. Consumer Behavior 2. Consumer behavior 3. Consumer behaviour 4. Haagen Daz 5. Consumer Rights

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	Haagen Dazs consumer behaviour
	by joel fazal Introduction The idea for Haagen-Dazs dates back to the early 1920. ... He called his new brand Haagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated1. This assignment would aim to analyse the buying behaviour of Haagen-Dazs consumers. Various academic theories and concept would be looked at to explain the consumer behaviours. Inter-relationships between aspects of the buyer behaviour discipline Motivational As a desert product the motivation of eating an ice cream can be instigated by more than just hunger. Haagen-Dazs as a product is considered to be the higher end of ice cream market and this is clearly represented in it’s price. Approximate Word count = 507 Approximate Pages = 2 (250 words per page double spaced)

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