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Introduction Carnival Corporation is a global cruise vacation and leisure travel provider that operates 6 cruise lines under the brand names Carnival cruise lines, Costa cruises, Cunard line, Holland America line, Seabourn cruise line and windstar cruises. and a tour business Holland America tours. Quintessence This model shows the 5 perspectives which are important in a company; financial, marketing, operational, technology and HRM perspective. This analysis is done to view the strenghts and weaknesses of the company and is later on easily to link to the balance score card and the service profit chain. Information about this company is taken out of the Internet site about Carnival, the financial figures and other facts are from the year 2002. Financial: Profitability Gross Profit Margin 47,1% Net Profit Margin 23,3% These profit margins are very good, a net income of 23,3% of the total revenue.
Approximate Word count = 512
Approximate Pages = 2
(250 words per page double spaced)
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