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Shopping to some people is just a simple everyday activity that some enjoy doing. However there is so much more behind shopping then people think. ... The Science of Shopping, is exactly what it is. Shopping is just like any other topic, it is all based on theories. Coming from New York, I can say I am a big shopping and know a lot about shopping too. Although, after reading this article I can now say I think differently about shopping and the theories behind it. Malcolm Gladwell spoke highly of Paco Underhill in his article, stating that as a “retail anthropologist’ and an ‘urban geographer’ whose studies of shopping behavior have become very valuable guides to store managers looking for the best ways to move the goods. ... When he finds this information he then takes it to major clothing stores and they pay him to use his knowledge of shopping to increase business in the store.
Approximate Word count = 754
Approximate Pages = 3
(250 words per page double spaced)
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