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audience but also manages to connect with other previously marginalized groups such as Jews and Catholics. From the beginning of his speech, King is able to immediately connect with the audience as "Americans". Third, Aristotle explains rhetoric is useful in employing persuasion. Aristotle argues, "on opposite sides of an question¡Kin order that we may see clearly what the facts are, and that if another [advocate] argues unfairly we on our part may be able to confute him" (Herrick, 76). It is not necessary to present both side of an argument but to help construct refutes to the opposing argument.