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	Pricing Strategy
	This memo is going to go over the five different pricing strategies and how they relate to chosen products. It will give a brief definition of the strategy and how the chosen product fits into the selected category. Differential Pricing Strategies A Cannondale FX 400 (ATV) first came out in 2002 with a price of $7900 and one year later sold for $6500. This is an example of price skimming under the differential pricing strategy. ... Competitive Pricing Strategies Penetration pricing is one type of competitive pricing strategy. Penetration pricing is done when a firm introduces a new product and prices it well below competitors, for a short time, to gain customer awareness while sacrificing profits. Approximate Word count = 444 Approximate Pages = 1.8 (250 words per page double spaced)

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