Case Analysis of Hidden Value
Case Write-Up Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People Introduction Organizational theory and behavior studies attempt to explain how the effectiveness of organizations can be enhanced by the application of key elements. ... Kreitner and Kinicki define valence as the ¡§positive or negative value people place on outcomes. ... In addition, Southwest Airlines throws parties and celebrations (to which families are invited), has an egalitarian work environment (where every employee is called by their first name and dress is casual), and has established humor as a core value. ... AES¡¦ commitment to social responsibility and the sharing of information further enhances this core value. ... This clearly places AES at the people and social concerns end of the value orientation spectrum. ... AES¡¦ premise in doing that is its core value belief that people can be trusted to use this information for making good decisions. ... However, the ways in which they established their values and cultures, and whether they can sustain them in the long term, deserves further analysis. ... Southwest Airlines was created in 1968 with the following (Table 3) values and mission statement at its foundation: Table 3 - Southwest Airlines Values and Mission Statement Value 1: Work should be fun¡K it can be play¡K enjoy it. Value 2: Work is important¡K don¡¦t spoil it with seriousness. Value 3: People are important¡K each one makes a difference. ... ¡¨ Cypress Semiconductor was established with the following (Table 4) values and mission statement: Table 4 - Cypress Semiconductor Values and Mission Statement Value 1: Cypress Semiconductor is about winning Value 2: Cypress Semiconductor people are ¡§only the best.¡¨ Value 3: We do what¡¦s right for Cypress Semiconductor. Value 4: We make our numbers. Value 5: We invent and make state-of-the-art products.