IMC Plan for Insectlore com
SITUATIONAL ANALYSIS PRODUCT Insectlore.com developed their insect kits for the use of educational and enjoyment purposes for people of all ages. ... ORGANIZATION Insectlore.com is different from other companies that sell insect kits. The products from Insectlore.com are carried through different retail and Internet stores besides their own. In addition, Insectlore.com allows individuals to become either a dealer or distributor of their merchandise. Internet/Catalogue: Insectlore.com has been a catalogue-based company since they began in 1969 (www.insectlore.com). ... First, Insectlore.com offers a listing of all of the products they offer along with pictures and information about that product. ... insectlore.com). Finally, Insectlore.com contains an area where students could go and find information on different types of insects (www.insectlore.com/xlorepedia_stuff/lorepedia_index. ... Insectlore.com has two different catalogues that they print. ... insectlore.com). Overall, Insectlore.com has had success with both their catalogue and Internet site. ... insectlore.com/inform/il_history. ... International Sales: Insectlore.com also sells products internationally. ... insectlore-europe.com). ... Therefore it is necessary to establish a facility in Europe so that insectlore.com complies with all international laws. Insectlore-europe.com carries the same products as the United States store. In the future, Insectlore.com would like to be able to expand to other parts of the world. INDUSTRY The industry that Insectlore.com is a member of is rather hard to define using just one word or a small group of words. ... Insectlore.com is a large provider of butterfly garden kits as well. ... Insectlore.com was a member of the IBBA for several years, but recent research indicates that there is no current membership with the organization (http://butterflybreeders. ... com/faq. ... Insectlore.com also participates in the business-to-institution industry where companies provide services and products to schools and institutions for learning. ... These websites are a forum for enthusiasts of the field and provide ample advertising space for the companies that sell products and services similar to that of Insectlore.com. COMPETITORS Several companies on the Internet operate in a manner that is similar to Insectlore.com. ... Many companies offer beneficial insects that are the same as the ones being sold at Insectlore.