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THE VALUE OF VALUES
An organisational analysis
Abstract
With the increase of globalisation in the 21st century, organisations are being challenged to increase productivity and find competitive advantages in order to stay in the marketplace. It is argued that companies are able to increase productivity and gain a competitive advantage through the alignment of individual and organisational values. ...
Introduction
In such a competitive and global economic environment (Anderson and Kyprianou, 1994: Robbins, 2000) organisations may attempt to identify and align the employees and the organisations fundamental values in order to increase productivity and obtain a competitive advantage in the market place. Values are evaluative standards by which individuals discern what is “right” or assess the importance of preferences, which influences the way they function in the workplace (Finegen, 2000: Rotella, 2002). ... This case study will focus on the advantages of implementing such a practice with a comprehensive analysis of an organisation that demonstrates its value of values. Firstly this paper will examine individual values and their relevance to organisations. Secondly the case study will discuss the advantages of aligning organisational and individual values and the effect on commitment and loyalty. Thirdly the paper will examine how the aligning and understanding of values may identify what motivates employees and finally the implications of aligning or not aligning values will be discussed. All of these issues will be explored in relation to our observations of the organisational behaviour at Kojonup Agricultural Suppliers.
Why value values?
Our values are the foundations for our attitudes and motivations and influence our behaviour and performance in the workplace (Robbins, Millett, Cacioppe and Walters-Marsh, 2001). ... Values are our lifestyle priorities- our wants, desires and preferences and can indicate to management our level of commitment and loyalty (Krauss, 2000). ... What we value is what we choose to put our time and energy into and it establishes what we perceive to be important and irrelevant (Schubert, 2000). Malcolm Sims founded Kojonup Agricultural Suppliers on his distinctive set of personal and family values. All the people involved in the company have country upbringings and share common values, which appeared to create an atmosphere where people were honest and open. ... When the individual’s and organisations values are aligned it may allow for decentralised decision making.
An individuals values determine their integrity, work ethic, decision making and productivity within their work environment (Schubert, 2000). The people involved in Malcolm’s business share personal and ethical values which allows them the freedom to make decisions on behalf of the company due to the horizontal flow of trust and understanding. ... They had a clear understanding of the organisations direction without any established goals or objectives and made decisions based on their personal values and own judgements. Their role expectations were based on a psychological contract where the organisational goals and culture were unspoken due to the alignment of values (Tannen, 1994).
Approximate Word count = 2350
Approximate Pages = 9.4
(250 words per page double spaced)
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