There is no point in an international business worrying about cultural differences because in the modern

In order to evaluate this statement we have to think about what is going on in the world today, and how we got here. ... That is because they have the siesta, which means they can have a lunch brake of up to three hours. ... So what kind of cultural differences are there if we compare a European Union country to a non European Union country? Are all national cultures becoming similar in the modern world? ... Even in terms of business it is hard to say if it works the same way in all cultures. Surely there are many multinational companies that do business all around the world from rich countries such as United States of America to poor countries such as India. ... McDonalds and other international food chains have to consider local cultures. For example in India most of the burgers are made out of lamb meat instead of cow, and only because India is mainly a Hindu county. So already here we can see that international businesses take account different cultures. ... They alter the level of sugar and carbonic acid but mainly because of heat and climate reasons. It has been sead that coke is the most international word in the whole planet. ... McDonalds has become very know also because the Big Mac index, which compares the price of the famous hamburger Big Mac. ... There can be big differences in culture even in our everyday life. If we look at television adverts or adverts in general we can see big differences between countries. ... In contrary I remember in the early 90s there was a big discussion in Finland about Donald Duck not wearing any pants. ... On the other hand if we think about some Arab countries, we can say that they are quite the opposite. ... There have been lots of talks about how women are treated and how they can be brutally murdered for being unfaithful to their husbands. For big multinational companies it is very important to make sure that they know about the culture in what they work in. ... But it also depends on what kind of companies we are talking about.

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