Analysis of Legend Computer
The Analysis of Legend Computer Xujing Contents ◆ Introduction of Legend Company ◆ Micro-environment Analysis ● Demographic Environment ● Economic Environment ● Technological Environment ● Political Environment ◆ Opportunity Analysis ◆ Threat Analysis ◆ References Introduction of Legend Company Established in 1984, Legend is already itself a legend of sorts in China, with a reputation based on market share of over 30 percent and the manufacture of Chinas top-selling computer brand. Now employing over 7,000 staff, Legend is a diversified high-tech company, which was ranked first among the Top 100 Electronic Enterprises in China for years. Legend is a diversified technology company, but in this article, I will only analyze one of its products—personal computer. The table below shows the changes in sales volume and sales revenue of Legend Computer during the year 1990, 1995 and 2000. 1990 1995 2000 Sales volume 2,000 98,000 2,618,000 Sales revenue (RMB) 3million 6,700million 28,400million Macro-environmental Analysis As we all know, Macro-environment is the larger societal forces that affect the whole micro-environment.