Marketing Colorado Springs
... 0 Marketing Strategy 6 3. ... 2 Marketing Objectives 7 3. ... 7 Marketing Mix 8 3. ... 1 Product Marketing 8 3. ... 8 Marketing Research 9 4. ... 2 Marketing Organization 11 5. ... 0 Executive Summary This marketing plan lays the groundwork for an ambitious road map that will allow the city of Colorado Springs, and its businesses, to thrive and remain competitive in today’s global market. The focus of this plan will entail growth industries that include the following: • Computer technologies and data centric businesses • Bio-technical sciences • Department of Defense contracting companies • Telecommunications and broadband services • Hotel and hospitality industries • Leisure, entertainment, and tourism endeavors By utilizing a non-profit business model we focus our efforts toward recruiting businesses to base themselves, both headquarters and satellite offices, in Colorado Springs. ... Because of that reason, we have put together a nine-city comparison which studies key elements making up a cities fiscal health and clearly showing why the city of Colorado Springs should be a top choice in any relocation endeavor. ... Five major trends that benefit Colorado Springs: 1) Economies in other states collapsing, Example: California having budget deficits in the billions 2) Local natural disasters, Example: Wildfires in southern California 3) High tax rates in effect, Example: California 4) Housing market in Colorado allowing for large scale affordable housing 5) Crime rate lower than national average and increasing at a lower rate that national average 2. ... 1 Strengths The greater Colorado Springs area has been the destination point for many people throughout the United States and the World to live and work. Some of the highlights are listed below but business looking to relocating or expanding to the Colorado Springs area will find a government, which is business friendly, open to smart expansion, and a large pool of an educated workforce. Most people in Colorado Springs have come from different places from around the world but have selected Colorado Springs to be the choice spot for them to call home. ... The local population is highly educated, salary levels are artificially low, cost of living is average, a sustainable and capable work force, a strong military presence- which opens contracting opportunities, and affordable housing are just a few of the opportunities we have to attract and sustain new businesses to the Colorado Springs area. ... 4 Threats The threats of attracting businesses to relocate and or expand to the Colorado Springs area are the downsizing of large companies driving up the unemployment levels, talented workforce relocating to other areas, and other cities of comparable size and demographic. ... 3 Competition EDC is a non-profit organization working alongside established businesses in the area to promote and increase new business to the Colorado Springs area. ... When a client is contacted and is being pursued, EDC will tailor it’s marketing to compete and contrast with the other towns that are vying for the same clients. ... EDC ensures that all participants in the process are coordinated in their efforts to bring new business to Colorado Springs. ... 6 Critical Issues Ability to bring manufacturing jobs to Colorado Springs, manufacturing creates more induced jobs than other business sectors. ... by Site Selection magazine in 1991 and 1996, named top organization in Colorado in 1994 by the Economic Developers Council of Colorado. 2002 Business acquisition for the Greater Colorado Springs Area New Gray Hawk Systems, Inc Lion Precision Inductive Myers Internet Pavestone Company Expanding Carnival Cruise Lines CEA Technologies Compassion International Plasmon PLC RS Information Systems Hewlett Packard (space expansion) L-3 Communications, SY-Coleman Division National Strength and Conditioning Association 2.8 Macro Environment The focus is to broaden the local business economy and build the opportunities for current residents of the greater Colorado Springs area. ... 0 Marketing Strategy The goal of the Colorado Springs Economic Development Corporation is to bring new business, which in turn opens opportunities for new primary jobs to the community. Further, we intend to provide rapid access to useful, timely and accurate information about the Colorado Springs Community such as schools, housing, and entertainment. ... 1 Mission Colorado Springs is poised and ready for the inevitable economic rebound. Dedicated to supporting primary employers that have an interest in relocating to, or expanding in, the Colorado Springs region, the Colorado Springs Economic Development Corporation is standing by to make sure your relocation takes place quickly, efficiently, and cost effectively. ... 2 Marketing Objectives • Attract from a labor force of 2.