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A fundamental understanding of a culture is prerequisite to successfully communicate and execute performance targets and strategies. Culture is the fundament on which values, behavior, attitude towards authorities and work, ambition, adaptability towards changes etc. are based on. Therefore different cultures have different mind-sets and react differently upon company tasks and enforcement procedures. For example, Germans are known to be logic, disciplined and laboriously built on fact after fact. Theses cultural characteristics are in contrast to for example Spaniards or Italians, who are known to be expressive, eloquent and want you to know how they feel. In America a protestant work ethic is dominant since a career, success and material wealth are considered as core values. Therefore individual forthcoming and the prospective to earn more money are common motivational tools used in U.S. And most Western companies. In the Caribbean life and attitudes are more laid back and these common incentives do not seem to have any impact, as stated by rooms division manager Kristin Singiser. Natives of the British Virgin Islands for example, value the group more than their individual forthcoming. They do not aim at standing out or above the group and the money they are granted is regarded as sufficient. ¡§The worst part is that they think we want to become managers like them. Managing people takes too much effort. I¡¦m just not interested in leaving my friends behind just to make a little more money.¡¨ as Muhammad from water sports says. The BVI did not develop hospitality management training programs because there was no critical mass of local managers required to start such programs The ethnic groups in the British Virgin Islands are: „« Black 83%. „« White. „« Indian. „« Asian and mixed. Described as friendly, yet reserved, in some combination of British and island cultures, BVIslanders value education highly, it is said, as a result of their history. Noted for their entrepreneurial spirit, the BVI is typical of many West Indian Island nations in this regard. 5. International Environment: „« The BVI introduced its outstandingly successful International Business Company (IBC) in 1984; there are now more than 500,000 IBCs, with Hong Kong and Latin America the main sources of clients. The BVI has significant mutual fund and captive insurance sectors. Banking activity is, by design, quite minor.
Approximate Word count = 1531
Approximate Pages = 6.1
(250 words per page double spaced)
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