MARKETING ASSIGNMENT MICROSOFT WINDOWS XP
... Founded in 1975, Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing. ... In October 2001, Microsoft unveiled Windows XP to an expectant world, in a glitzy bash with music by Sting. It promised much greater reliability, power, and functionality than the Windows 9x code base it replaces and also marks the end of DOS. And cynics suggested that its real purpose was to use Microsofts control of the desktop to drive adoption of other Microsoft services. "Simply put, Windows XP is the best operating system Microsoft has ever built, the performance improvements and advanced features of Windows XP are the culmination of more than 15 years of research, development and customer feedback. For customers, computer manufacturers and industry partners, Windows XP truly underscores the excitement and potential of the digital decade ahead." Windows XP, the new Windows with a new look, was built on the momentum of the Internet and digital media with improvements that increased productivity and provide both business and home users with an easy-to-use and exciting PC experience. Windows XP extends the personal computing experience by uniting PCs, devices and services, and brings the solid foundation of Windows 2000 to home PC users, enhancing reliability, security and performance. Windows XP Home Edition was designed for individuals or families at home and includes experiences for digital media, home networking and communications. Windows XP Professional is the operating system of choice for businesses of all sizes and for people who demand the most out of their computing experience. Windows XP Professional adds remote access, security, performance, manageability and multilingual features to help users improve productivity and connectivity and work even smarter. Successful marketing must be integrated across the whole range of operational activities, it must be formulated in the light of good analysis of the environment, and it must include a feedback system so that the strategy can be adapted in the light of environmental changes. ... Launching a new product, changing brand names, deciding which segment to target or designing new promotional campaigns, are the issues around which strategic planning in marketing revolves. In reviewing a firms marketing plan i. ... Microsoft, we must make reference to the firm’s current objectives, strategies, organization, performance and its activities. But for our purpose, we shall examine the three main stages of marketing strategizing; formulation, evaluation and implementation, or in any more suitable order. ... In marketing terms, this is the creation of a product or service, its main purpose and fitness for such a purpose. It is at this marketing stage, that an essence is given to the product, features, expectations, and a general overview of the product are taken into consideration. Windows XP (home and professional) is a continuity of a long line of operating systems software.