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Many readers usually do not get passed the first couple lines or paragraph in most ads. ... If reading the ad seems to be more as a task than leisure, readers will not read the rest of it. ... This type of ads attracts readers, and also highlights the keynotes of the product. ... By attaching pictures and such to an ad will draw readers. ... Nonetheless, one does not have to use a formal copy-block ad format. ...
Even though, these methods are efficient and effective in delivering a product or service does not mean that paragraph copy is ready for the dustbin of advertising history.
Approximate Word count = 499 Approximate Pages = 2 (250 words per page double spaced)
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