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1. Fashion
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fashion

... Sarah Barclays, the 4th year I chose for my Critical remix, shows these ideas, fashion, clothing and the body, in the content of her fashion photography piece.

‘Fashion photography deals with identity formation, the representation of the body as an object of desire’

Currently in her last year studying Visual Communication, Sarah at the beginning of the academic year did not choose a theme for her work. ...

This piece considered, was a response to a fashion photography design compitition set my Miss Selfridge, a retail fashion shop specialising in the fashion clothing for the age range 15-24. ... She chose to do this brief initially because of her interests in fashion photography.

I am myself both interested in the concept of fashion and photography and was entregiged by the effect of the abstract photographic imaging along side the use of text. ...

However she did read the book Fashion spreads; Word and Image in fashion photography since 1980 by Paul Jobling. In here she found the inspiration to take a more contemporary view on fashion photography - the move away from what is initially associated with the in the advertising of clothes - the mannequin. Fashion photography is another word for fashion and the body. ... Sarah took the subject of ‘fashion’ and decided to take a comtempory view on the way that she wanted to portray the subject image. ... The abstract aspects about the images are that you can’t really observe what style of clothes they are, it just gives a mere suggestion of fashion and style. ... Not a model like image symbolising the perfect ‘modernist body, slim and functional’

‘The fashion model body is no longer an object of desire but a functional object, a form of signs in which fashion and the erotic are mingled’

The fashion model, whether a plastic mannequin or an actual person display a range of signs and symbols which consumer society can choose from. The consumer can ‘purchase symbols of such self-identity’ , such as clothing and fashion and try to be like that image. ... we then have a outside identity, the way in which we are seen by the public, a public identity, like class, gender and fashion. ... A whole wardrobe is you show your identity through clothes therefore it is possible ‘people can have multiple apparently contradictory, identities at any one time’

The comical image, illustrated in Fashion, Culture and Identity by F, Davis shows a lady with her decoded fashion statements around her.


Approximate Word count = 1919
Approximate Pages = 7.7
(250 words per page double spaced)
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