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... focusing mainly on Taco Bell. Yum Brands is made up of KFC, Pizza Hut, Taco Bell, Long John Silvers, and A&W Root beer (Long Johns and A&W being acquired within the past three years). ... I chose Yum brands because I worked for Taco Bell for almost five years and became very interested in someday managing and even owning my own franchise. ... Taco Bells main competitor is Burger King, or at least the company they openly market against is Burger King, with slogans like “crush the whopper” and “think outside the bun.” Burger King having over 11,000 locations world wide, with Taco Bell having only 6,800 locations in only seventeen countries (in 1996). Taco Bell recently has had much product placement in a variety of movies giving them an added competitive advantage over Burger King. ... Currently Burger King is offering Cat in the Hat toys while Taco Bell is offering “Racing Rocket” toys. Burger King appeals to kids and adults with the flame broiled rather then grilled meat patty’s while Taco Bell mainly markets to an older business like crowd with promotions like the “new hand held.” Taco Bell does offer a much healthier selection with fifteen items on their menu with less then ten grams of fat on their menu.
Approximate Word count = 1212
Approximate Pages = 4.8
(250 words per page double spaced)
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