Internet and communications
Marketing Communications Assignment 1 The Internet and Communications Over the past 5 years, the global Internet has emerged as a driving force in the way we do business. ... The most exciting new media is the Internet. It holds many exciting prospects for marketers to assist in many marketing applications, from marketing communications and research to relationship marketing with customers as well as other stakeholder groups. Pickton & Broderick (2001) ¹ define the internet as a “Computer network or more accurately a collection of inter-related networks which span the globe and which allow users with the appropriate hardware to communication with each other”. Estimates claim that the Internet is presently growing at 100% each year surpassing the amount of data sent through traditional networks, like the phone. ... New customer values are found as businesses realise Internet customers are different than the “Traditional” customer. The different environment in which he assess the Internet where there is no “customer contact personnel” as such. Sterne (1995) ¹ has coined the phase “Internet underwear theory” which says that customers might access the net from their home in a relaxed environment. ... I believe this to be true because customers access the Internet to find a better, faster and cheaper service than in traditional business. ... This is a good example of how the Internet has helped these businesses grow even after the September 11th disaster and the war against terrorism, which has caused airlines like British Airways to suffer substantially high losses. ... I will talk about one area of marketing to customers, which is a new and very exciting way of marketing via the Internet. ... This type of marketing has shown how the Internet is causing a decline in advertising. ... The resulting urge to communicate produces millions of e-mail messages due to networks within families, communities, schools, etc and can be exploited by the Internet network. Viral marketing works so well on the Internet because instant communication has become so easy and inexpensive compared with traditional T. ... When we look at how the Internet changes the way we communicate with our suppliers using Business-to-Business domains, we first should look at how information technology has changed the way organisations use systems to manage their supply chains. ... Another main benefit is that they can eliminate paperwork and put all these communications and exchange of information over the Internet, where communication is up to the minute. ... Large companies who over the last 15 years invested in EDI (Electronic Data Interchange) ¹ where scanners and computers were used to show inventory and product availability to suppliers and customers, are slow to move their supply chain process to the Internet due to the amount of time and money invested in EDI, these systems are expensive and made it practical for only the largest of companies.