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IKEA IN THE USA
1. What has allowed IKEA to be successful with a relatively standardized product and product line in a business with strong cultural influence? ...
The IKEA case shows that consumers with low status concern, low conservatism, low dogmatism, high education, white-collar workers, and also high-income groups have fewer cross-cultural differences than other consumer groups. ...
IKEA controlled its distribution and did not have to accept the prevailing system in the markets it entered. ...
The North American adaptations change IKEA from a standardizer to a global marketer. ...
IKEA has described its target market as "young people of all ages. ... The largest market segments in foreign markets have not become IKEAs customers, since IKEA does not offer products that look like the ones they are used to. The upper class will not buy at IKEA because IKEA does not offer the best on the market when prices are unimportant.
Approximate Word count = 732
Approximate Pages = 2.9
(250 words per page double spaced)
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