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For many of us in search of the daily news we reach to the newspaper, catch the highlights on the radio in the car, or watch our television for the afternoon newscast. Everything conveyed to us through the newspapers, radio and television we take in with no conviction. We take everything to heart with no questions asked. Demographic studies taken from (Media Analysis Techniques), says the general audience of all news groups tend to be middle to upper class. This particular social class tends to be educated professionals trying to keep afloat amongst the ongoing daily events. On the other hand, more of the lower class are uninhibited by news media. Their general attitude is felling of helplessness in which their personal interest would not make an impact. These media outlets know this about their consumer and use it to convey their hidden agendas. The integrity of the media is compromised by its corporate affiliation. Particularly, the financial interests of corporate owners lead America’s news bureaus to downplay the significant issues surrounding themselves as demonstrated by the General Electric scandal during the Reagan administration, pulling of "The Reagans"miniseries from CBS, and the boycotting of the Dixie Chicks. On Monday, June 2, 2003 federal regulators relaxed rules restricting media ownership. The FCC said a single company could now own TV stations that reach 45 percent of U.S. households instead of 35 percent. The major networks wanted the cap eliminated, while smaller broadcasters said a higher cap would allow the networks to gobble up stations and take away local control of programming. It is pretty clear the loosening of media ownership regulations has benefitted television corporations across the board, and on the other hand did not benefit corporations with no involvement with the media. In effect, allowing the corporate media elite to consume smaller corporations and gain more control over the market. My goal for this paper is to give the reader an eye opening experience. Hopefully by reading this paper and the examples of corporate downplay and manipulation. You may remember similar instances in the past which you can suspect. After reading this paper you will begin to take information from the news more objectively. Information in support of my dispute was not easily obtained, after all you are trying to uncover information about the very conglomerates that control the news. For this reason, I have applied a methodology of analytical leverage consisting of three criteria.
Approximate Word count = 1590
Approximate Pages = 6.4
(250 words per page double spaced)
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