Marketing Management
MARKETING – MANAGEMENT: EXECUTIVE SUMMARY The situation at hand is that Rongopai Wines are a successful wine company and are in need of further opportunities and improvements. Rongopai Wines has been able to achieve objectives, where production and implementing marketing strategies to the well being of the company is established in their success. ... Customers influence the marketing mix through our wine, product allocation and where to sell Rongopai Wines, our advertising and our competitive prices. ... Through the strategy Rongopai Wines can make the awareness of the company and its products to offer more reachable as the volume of wine we offer is at small quantity, we therefore Rongopai Wines can sell their products without being involved that much I marketing activities. ... PURPOSE OF REPORT ***To evaluate marketing opportunities for Rongopai Wines. ... **Rongopai Wines has been able to achieve objectives, where production and implementing marketing strategies to the well being of the company is established in their success. ... Consistently, employees who work in the sales/marketing/retail field must have qualities that provide customer satisfaction and keep them loyal to the company. ... Fine-tuning their marketing mix by analysing the inter-related marketing components. **The marketing mix of Rongopai Wines is very important, as it forms part of the organisational structure. ... Customers influence the marketing mix through our wine, product allocation and where to sell Rongopai Wines, our advertising and our competitive prices. ... ********Marketing Communications- Rongopai Wines will implement all channels of communication, which undoubtedly will include the marketing communicator. ... Marketing communication mix- Rongopai Wines must be communicated thoroughly to potential customers and present customers. ... Briefing of personnel responsible for various aspects of marketing: The marketing consultant and executives of Rongopai Wines will be responsible for the marketing department. The various tasks that require implementing and analysing the recommendations made in the report, will be carried out by the executive and distribute other tasks such as marketing research by the consultants. I expect that it will be given a logical time frame based on employment and this will lead to allowing the, ‘who and what’ are employees responsible for in the marketing department. RESPONIBILITITES: Marketing Executives: fine-tuning marketing mix and preparing and developing an integrated marketing communications plan. Marketing Consultants: all aspects of clients and relationships, as a group, implementing and evaluating the market solution. The financial department should manage the financial costs of the marketing solution Management’s decision is critical, as it will depend upon them, on how the organisation will structure if changes are made. ... We can implement marketing strategies though our promotions and our objectives. ... Through the strategy Rongopai Wines can make the awareness of the company and its products to offer more reachable as the volume of wine we offer is at small quantity, we therefore Rongopai Wines can sell their products without being involved that much I marketing activities.