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	target market of MAGGI
	The target market of MAGGI Sinigang (specifically Beef Sinigang and Pork Sinigang) can be divided into two, one is the target consumer and the other would be the target purchaser. The target consumer is the whole middle class family. The target purchaser is the working middle class mother, of age 35 years and above. Since the trend has now been towards mothers who are increasingly found working, MAGGI is now targeting working mothers as its target purchasers as compared to the past stereotype of mothers who were housewives. Approximate Word count = 384 Approximate Pages = 1.5 (250 words per page double spaced)

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