Strategic management
... ” Now, today, more and more companies are now placing equal importance on managing their intangible assets as managing their tangible assets “Brand management can no longer be viewed as the sole purpose or responsibility of the marketing department. ... Runkel and Brymer12 have decried what they call “Field of Dreams brand management” where companies give a product a name and expect it to succeed as a result. ... B2B marketing is the management process responsible for the facilitation of exchange between producers of goods and services and their organizational customers. ... Davies M, “ Sales Promotion as a Competitive Strategy, Management Decision, The Journal Of Personal Selling And Sales Management, vol. ... ” International Journal Of Service Industry Management, vol. ... uk/academic/management/text/cm/second-yr/MN2001m/mn2001L8.