pizza hut marketing project
... The weaknesses of the company are lack of strategic location of outlets, competition with low-cost operators and inadequate marketing efforts. ... The final recommendations encourage PrimaDeli to build marketing as a new core competence and provide online services for its catering business. ... In addition to its first-mover advantage in Singapore, the Prima Group is stepping up on its marketing efforts, with the aim to establish a strong branding for its products internationally. ... Furthermore, with inadequate marketing efforts, it might be difficult for PrimaDeli to attract new customers. ... 2 Premier Plus 10 PrimaDeli can attempt to improve on its marketing competency. At present, Prima Deli’s marketing activities have been largely restricted to their brochures. ... An intense marketing effort to promote its high quality and signature products will certainly bring in higher sales for PrimaDeli. Furthermore, strong brand loyalty can be derived from marketing efforts. ... For example, the chain restaurant, Pizza Hut took on the Halal status and reported sales increment of 50%. ... 1 Functional Level PrimaDeli should attempt to develop a competence in marketing knowledge and skills. This competence can aid the company in achieving superior efficiency by firstly, using marketing and promotions to generate an increase in demand for its products. ... (See Appendix J) With the foundation established, the company can then decide on ways to target the Muslim population through marketing and promotions. ... For its local scene, PrimaDeli should also continue to open new outlets in strategic locations and make use of new functional level competencies in marketing and online services coupled with the business level unique offerings to induce growth of the company.