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With the development of science and technology, communication and cooperation are increasing in global business. Many multinational corporations have been established, and business has become international and global, and the competition is increasing. The multinational corporations that understand cultural values better can win the increasing competition. Cultural values play an important role in global business field. ... Therefore, cultural values are different in different regions. Understanding cultural values means to recognise, respect and accept the culture first, then based on the culture, to find out its values, lastly, to make right decisions in business. In consequence, an understanding of cultural values is very important for business success in increasingly international and global competition. The importance of understanding cultural values can be examined in three parts: to achieve marketing strategies, to make human resource management more effective, and to operate corporate culture more successful. Business success is determined directly by these factors.
An understanding of cultural values is important to achieve marketing strategies, which makes business more successful in increasingly international business competition. ... This can make producers understand the consumer demand and select suitable advertising style in different cultural background. These are very important for companies to make business successful in an increasingly competitive international environment. ... Thus producers who make right decisions can do business well. ... If the two companies did not understand the local cultural values well, and produced cola in Middle East as well as in American, they would lose their markets in those areas.
Approximate Word count = 1211
Approximate Pages = 4.8
(250 words per page double spaced)
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