English Language Literature
Business English : Techniques and Strategies 1. Introduction: Language is one of the most accurate and profound methods of communication and exchange of ideas. ... The handicap people use sign language such as American Sign Language (ASL). ... The refinement or the development of language had started its journey long ago. ... As every language is developing, it keeps on evolving and coining new words, sentences, techniques etc. Such is the case with English, the most dominating language in the world. English is now regarded not only as an international language but also as a commercial language. ... But with the blessings of information super high way – IT, the whole world has come under the fence or boundary of a village widely known as Global Village and the people of this village communicate in one single language which is English. Citing the alarming situation of this dominating language, M. Manzoor Alam, Chairman, Institute of Objective Studies, New Delhi, India observed: “Some pessimist even suggested that as many as 90 percent of the world’s language will disappear in the next century. ” From this indication it is crystal-clear that to survive in the present world and the days to come it is very important to have mastery on English language, let it be a student, a professional, a businessman or a housewife. ... The concept of Business English: In olden days liberal education was meant for all. ... language and literature are also letting out different branches and fields. In this way, Business English earns its distinction from general English. General English comprises the whole variety of unlimited vocabulary, methods, techniques and all the means and methods employed in communication, socializing and entertainment. On the contrary, Business English mends to be more limited, formal and concise in its use and application. ... Its range is smaller than that of General English. As such, in Business English or Communication for Business, precision or clear-cut delivery of information is mandatory. ... The second-rate state of Business Communication in English in Bangladesh: Though we admit it or not, almost eight percent professionals of our country learn their responsibilities once they are posted to a particular job. ... Now-a-days, in most cases communication in English is the only barrier to prosperity for many young executives. ... Here the only devise you are to cleverly seek is the use of perfect language and choice of particular, courteous diction, which proceeds to a congenial environment. ... At this stage the language should be clear, lucid and appealing. ... The necessity becomes quite acute in a Business English class, business or trading offices. Many professionals feel a depression of receiving phone calls especially from overseas where the first language is English. ... International Aviation Alphabet for posting and receiving information: English pronunciation widely varies from country to country. For instance, the English pronunciation of an Asian, such as Bangladeshi, Pakistani, Indian etc differ a lot from a native English speaker. On the other hand, the Arabs, French, Bulgarian, Spanish Japanese pronounce the English words in their own peculiar styles due to their mother tongue barrier. ... For that purpose, the receiver’s command over English should be adequate. ... Conclusion: It may be said here that this piece of writing may help many picking up the standard ways of business communication and will reveal the helpful means and methods of establishing a successful relationship to both the new and the mature entrepreneurs who are committed to meet and solve the challenges of language they encounter in their way to success. By this paper they will also be able to know further the nooks and corner of business English and the mysterious business world of which they were in dark so far. This paper may also open up new ideas of using the English language for the purpose of business development and arouse curiosity in the entrepreneurs to read and consult more books and magazines for the purpose.