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INRODUCTION
Perhaps more than any other 20th century product, the Harley Davidson motorcycle is revered as an American icon – a symbol of free spiritedness, love and a verve for living life with all your senses. It is true that this empowers Harley with marketing advantages, but it also carries a burden; the responsibility of upholding the qualities that customers identify, require and expect as the essence of Harley. As one Harley puts it , its one thing to have people buy your product. ...
Harley Davidson is the only major US maker of motorcycles and the nation’s #1 seller of heavyweight motorcycles. Harley Davidson has worked its way into the fiber of American culture, evoking images of open roads, freedom, and power.
Approximate Word count = 587
Approximate Pages = 2.3
(250 words per page double spaced)
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