Which is the most effective form of advertisement
... Everywhere you go there will always be some sort of advertisement nearby, in any of the three main forms that it is shown in. ... For this I will need to take examples from each type of advertisement and de-construct them. I will look at moving images first and for this I will use a highly effective advert. This advertisement is one made by the government as a deterrent to people to slow their driving speed. This particular advertisement is shot in black and white to make a dramatic impact upon the audience. ... To the audience it appears to be travelling very slowly and immediately the audience starts to think they are watching a car advertisement. ... These words say, "If the car had been travelling at the correct speed limit it would have stopped here" Now the audience is no longer thinking that this is an advertisement for a car but something else. ... " Then again the writing fades away to be replaced by the motto for this advertisement THINK! This type of advertisement is a shocker and shows the audience what they are unprepared for. At first it makes them think it is a normal advertisement, so as to lull them into a false state of security (so to speak) and then shows what the audience does not suspect. This form of advertisement works as well for this type of message as it sticks in the viewer’s mind afterwards. For something like a cup of tea this advertisement is not really suitable, as you do not want the audience to remember your advertisement as that horrible one on TV unless it has a strong moral reason. So for a product or business a whole different approach is taken to the advertisement, as it has to be more associated to the product and stick in the mind for different reasons from the "think! ... But on television the most widely used and highly affective form of advertisement is sex. ... This type of advertisement is called "target audience" and can be most effective, as you know you will be advertising to your type of audience. ... The other main form of advertisement is radio. ... As radio is only sound it has to try and either form a picture in the audiences minds eye, or must try and get the main information into the audiences mind. ... Sound is a very effective way to get information to stick into the mind of the audience. ... Jingles are very effective as they are always very catchy and as the audience only has to concentrate on the one form of information to take in it is taken in without them even noticing. ... This is a major downfall to radio, as you then have to try and put your advert on as often as possible and on as many different radio stations as you can, making this form of advertising very expensive. ... After weighing up all evidence that I seen whilst looking at all these different forms of advertisement I have decided that television is the best form of advertising as it is the most effective way to catch the attention of your desired audience, and to get your message across efficiently and effectively no matter what the message is television can put it across. ... Overall television is the most effective way to advertise your product.