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... IMC is methods were the main aim is to ensure that all the departments interlink together creating a better working environment. ...
The marketing mix plays a very important part in the making of the IMC, it has to be balanced and integrated for it to be successful…………. ...
IMC was a much needed method for businesses to become a success. However before IMC came about there were many factors that played a part in its progression, examples of theses are, loss of faith in the media advertising, this was because the advertising department were not communicating well with the research departments and were not selling to their target audience, too much pressure was put on just one department to deliver the goods. ...
IMC relies on internal and external factors to help them work, internally they need for all their departments to come together to actually make the IMC work, otherwise there would be not point in having this. However the whole reason of having the IMC is to get the right customer needs and reach their goals in the market which they are in, so they will also have to take external factors into consideration, i.
Approximate Word count = 868
Approximate Pages = 3.5
(250 words per page double spaced)
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