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As more and more companies understand these developments and realize the implications for their businesses, more are seeking to leverage Internet technologies to cash in on global customers. This, in turn, means that code and content - those elements that provide the robust, interactive and compelling characteristics of the Internet - will play an increasingly pivotal role in the business strategies of all companies. How are code and content companies helping others reach opportunities outside their home markets? Internet technology is enabling all companies, large and small, to expand business activities outside home markets. Language differences, geographical distances, cultural nuances, legal and regulatory variations, and high and unpredictable transaction costs once impeded expansion into new markets for all but a few. But Internet technologies have helped many companies address and overcome these barriers, allowing more companies to access global business opportunities more cost effectively than ever. Better and More Timely Information. The Internet offers a vast wealth of information accessible from any desktop, and the capability to sift through these resources to find business-essential data needed to evaluate and enter new markets. Companies can easily find information such as foreign competitors and products, business partners, financial profiles, foreign market data, consumer demographics, regulatory requirements and more.