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	EASYJETS PEST ANALYSIS
	... These comprise: the nature and of competition in the market and how competitive advantage is sought; an Industry analysis; a customer analysis; and finally a section detailing how PEST changes might affect the market over the next few years. The PEST analysis will focus heavily on the technological aspects, since these represent some of the most important issues that easyJet can have an immediate impact upon. ... Section 3 Industry Analysis with Porters five forces model Michael Porter’s seminal article, ‘How competitive forces shape strategy’ (1979) introduced the five forces model for analysing an industry. Approximate Word count = 1398 Approximate Pages = 5.6 (250 words per page double spaced)

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