Do people want a new coffee shop in town center?
...3. The largest percentage change is Puccino’s which has had a 5% increase since 2001, and has replaced Coffee Republic as the fourth largest coffee chain place in 2003. In short, Starbucks is a rapidly increasing coffee chain company at the moment. Proportion of top five UK outlets, by brand, 2001 and 2003 Source: Operating companies/Mintel Normally, the price of a cup of coffee in coffee shop varies from £1 to £4. Nowadays, more and more British people accept the price. Generally, drinking coffee is not the only the reason for customers to stay at coffee shops. People not only visit coffee shops for the coffee but for the atmosphere and the environment. On the other hand, coffee shops enjoy wide exposure in the media and in popular television programs. The coffee shop is portrayed as a fashionable place for meeting and socializing with friends, or picking up take-out drinks and snacks. Coffee shops often have comfortable seats, bright and airy environment, internet facilities, pleasant music and a wide selection of coffee with diversified names. Consumer expenditure in branded coffee shops, 1997-2002 Current % year-on-year increase Constant at 1997 prices* % year-on-year increase £m Index £m Index 1997 137 100 +35.6 137 100 - 1998 175 128 +27.7 169 123 +23.4 1999 215 157 +22.9 199 146 +17.8 2000 250 182 +16.3 224 163 +11.6 2001 290 212 +16.0 250 182 +11.7 2002 342 250 +17.9 283 207 +13.2 Source: Operating companies/Mintel Starbucks In 1971, Starbucks Company was opened in Seattle and the main business is to produce roasted coffee beans. In 1987, Starbucks coffee gradually changed to be Italian style coffee shops. After 17 years developing, Starbucks coffee chain has over 6000, multiple shops in 32 countries and they are considered as the most famous global coffee retail brand. The main style of Starbucks coffee shop is designed to be cosy and intimate, and customers could find their own personal place while they enjoy coffee in the shop. In Starbucks, people could read, meet friends or just relax in soft lighting and music. The...