History of Intel
...tecture. In doing so, the IBM PC became the center of the personal computer revolution and the “x86” architecture became the factory standard. In 1965, Gordon Moore made his famous observation which later became “Moore’s Law.” He said that the number of transistors per integrated circuit would nearly double every few years. Today however, it is widely known in the microprocessor world that “Moore’s Law” holds true on a smaller level. The number of transistors per integrated circuit now doubles every eighteen months. In the early 80s, Intel made vast improvements in the world of microprocessors. They were the leading supplier of various technologies such as the 386 and the 486 technologies. However, the general focus of the personal computer industry was rapidly shifting to home PC users, mass-markets, and more non-technical buyers. Intel recognized this shift immediately, adopting more of a “push” strategy instead of a “pull” strategy, redirecting advertising efforts towards actual computer buyers, instead of computer manufacturers. In doing so, Intel hoped to instill brand awareness in its buyers and create brand preference in the buying market. In 1989, Intel launched its first campaign aimed towards the actual buyer. To attract attention, advertisements appeared in the form of graffiti and consumers reacted immediately, asking for personal computers with a specific Intel chip. The graffiti campaign was a huge success, introducing Intel microprocessors to the general public. During late 1990 and early 1991, Intel was involved in a trademark case with Advanced Micro Devices (AMD), in which Intel lost. This meant that other companies could market their technologies under the same name as Intel’s technologies. This would come to create major brand confusion among buyers. Intel had to come ...