intimate apparel
...s. The competitor in the market are indirect and direct competitor. Indirect competitor are those like women's apparel, women's sport wear, bridal and etc. 2nd, Culture changed in Malaysia from conservative toward the open minded community recently. Therefore, customer’s needs expectation and life style also changed according to the changes of the culture. The changes of the customer need are related to the changes of advertising strategies so an effective advertising which meet the customer’s needs is needed to persuade the customer toward their product. Therefore BLUSH! must improve their advertising strategies by understanding customer’s shopology. Shopology is science of shopping which to investigate and understand what the customer opinion, need or expectation towards the product. A review will attempt to investigate how shopology is important for improving in “BLUSH” advertising. For...