Andrea Jung's Makeover of Avon Products, Inc.
...on was clear. She wanted Avon to become the, “ultimate relationship of products and services for women.” She wanted to offer women something beyond cosmetics to a company that would offer women any type of service. Jung wanted Avon to cater to a wide variety of needs for women and to be able to provide its services through a sales representative, in a store, and online. Her vision statement states, “Our vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally. Our dedication to supporting women touches not only beauty—but health, fitness, self-empowerment and financial independence.” Avon’s success has become its biggest obstacle. Being the leading direct provider of its product lines, Avon has found it very difficult to distribute its product line through non-direct methods. All efforts to go around its worldwide fleet of sales representatives have been met with resistance by its representatives. Compounding Avon’s problems is the fact that women in the majority of developed countries are moving away from the home and into the work force making Avon’s methods of distributing their products more of an inconvenience to these women. As a result, the company has had to rely for the majority of its growth in developing countries where the method of direct dis...