Softdrinks industry
...eoning use of such sweeteners. Growth of the industry According to 'Growth Strategies in Soft Drinks', a new report produced by Datamonitor for Reuters Business Insight, there is massive growth potential for new soft drinks products. An analysis of all key product launches in the global market since 1994 reveals that the most successful new brands follow one (or even both) of two key strategies: creating niche positioning by responding as exactly as possible to the needs of specific consumer groups (such as children or the elderly), or aggressively attacking existing products by creating novel product positioning. The New Revolution The "revolution" is already under way. Over the next decade the global soft drinks industry is likely to undergo probably the most fundamental change in its entire his...