PUBLIC RELATIONS PRACTICE-Introduction
...public. Advertising is the presentation of the most persuasive selling message to the right prospects/market, with the objective of selling a product or the service at the lowest possible cost. Advertising VS Public Relations - Selling a particular - Creating/maintaining product/service good image -Strictly relays to - Covers all sections of marketing organization, relays to all aspects of organization Marketing is a management process/technique, which identifies, anticipates and satisfies customers¡¦ needs profitably Marketing VS Public Relations - Deals with product - Deals with images, opinions, impressions, views P.R.: Management function which evaluates public attitude Promotion i...