Mall Management in India
...x of tenants that a mall is able to achieve. With the opening up of such a huge number of malls in India one of the things to be taken care of by the mall management is the rentals, as now the tenants have a lot of choice and so a mall should not price itself out of the market. The rentals should be decided upon keeping in mind all the factors like location of the mall, facilities provided to the tenants and the customers, etc. Clearly the existence of a large number of malls in the vicinity of your mall would force you to keep the rentals very competitive as a half empty mall does not attract many customers and soon even those tenants who are occupying the mall would start looking for other places. To stay ahead of the competition the malls in India have been adopting various innovative strategies like combining entertainment and dining facilities to enrich the shopping experience. Malls are also looking out for opportunities like different malls for different customer segments and concepts like seamless malls, prevalent in the west. For example Pantaloon has leased out Bangalore Central to launch the first seamless mall in the country. It claims to redefine the shopping experience for Indian customers. The seamless mall, which offers direct walk-ins to brands, is designed to help the brands in unleashing their complete potential. The consumer gets to experience the brand in a setting that is uniform and bereft of boundaries. The brands housed in the Mall have the facility to organize in-store br...