Perfect Competition
...will stay in business as long as price covers average variable costs. In the long run, firms will stay in business as long as price covers average total costs. In the short run, an increase in demand will lead to a rise in price; whether the price in the long run will be higher than, lower than, or equal to its original level depends on whether the firm is in an increasing, decreasing, or constant-cost industry.
A perfectly competitive firm is a price taker. It sells its product only at the market-established equilibrium price. The perfectly competitive firm faces a horizontal demand curve. Its demand curve and marginal revenue curve are the same. The perfectly competitive firm maximizes profits by producing the quantity of output at which MR=MC. For the perfectly competitive firm, price equals marginal revenue. A perfectly competitive firm is resource allocative efficient because it produces the quantity of output at which P=MC.
If P>ATC (>AVC), the firm earns economic profits and will continue to operate in the short run. If P