start tour own business
...ss to be there, not only product. People tends to see the product only. Should fulfill the following: · Does it make any leverage? · Could it be designed to a system for us? · Our interest · How about 4 M + 1 E? 4 M : 1. material : any resources to operate the industry 2. machine : tools to operate the business 3. man : right person 4. method 1 E : environment · Does it satisfy market needs and growth potential? Make sure there is demand on this, as new business usually has limited resources so that having very little chance to do the trial and error. 2. Competitiveness Imagine that we open a boutique in shopping center that has specialization in fashion. How can we sharp the competitiveness? The problems are not in the quality and price only. Mostly, price is always the problem. Need to open the other arena, so we are not going to trapped by price war. Competitiveness means differentiate between competitors and us, which this differentiation is significant perception for customer, so it will influence their decision. Area of the game could fall in : quality, cost, time, place/location, promotion, niche, differentiation, service. Consistency and focus in one superiority and make market perception. 3. BEP? The purpose of BEP is make us know how is our business interaction level with many kind of expenses, so it will describe one of the main factor feasibility our business. Describe how far our operation from BEP, and from this we can see our business progress. Give the information to make a forecast. How to calculate the BEP? · Fixed expenses in one period divided by percentage of profit direct expenses. · Fixed expenses such as electricity, building rent, salary, and utilities expenses. · Direct expenses such as cos...