Swisher Mower and Machine
... grow business in new markets and in a retail merchandise chain b. Opportunity to increase sales and profit c. Create brand awareness of Swisher products 2. Disadvantages: a. May not have the resources necessary for production b. Create additional liability c. Financing costs associated with accounts receivable and inventory d. New costs to accommodate higher output levels e. Personal relationship with sellers and dealers will likely be lost or lessened B. Reject the proposal 1. Advantages: a. No new costs or financing required b. Retain autonomy as company c. Retain control over all products d. Maintain personal service relationship with customers 2. Disadvantages: a. Limit growth of company b. Opportunity cost involved with no additional production (currently at 42% of total capacity) c. Competition from another company that will accept the private branding proposal d. Will not enter market that is estimated to account for up to 75% of total in...