Catering
..., training sessions and seminars, and anniversaries. Special Events- Social Market: types of social events are weddings, wedding anniversaries, reunions, bar and bat mitzvahs, baptisms and confirmations, graduations and proms, birthdays, gourmet clubs, customer appreciations parties, fund-raising events, mega events, and other events, like holidays, costume, farewell and similar parties represent potential catering business. Market research: marketing research should be an ongoing activity. The major records needed for a group, incase they decide to come back and reuse the caterers again are: (1) group history files (2) lost business file (3) tracer files (4) market and competition surveys. The four P’s of marketing are: (1) place (2) production and service (3) price charged (4) Promotion. Proposals: is an “offer” to provide specified goods and services, explaining the terms, the cost, and the ability to satisfy clients’ needs. Sales Procedures: many potential catering clients are also casual shoppers. This is u...