superbowl
...led at more than double the rate of commercials run during normal prime time programming. With 58 commercials scheduled, it's important to be special, creative, and original. It would be a colossal waste of money if viewers turned sponsors' shill time into opportunities for refrigerator runs and bathroom breaks. The Super bowl ads cost millions of dollars to make and then display. ABC estimated over a 130 million people watched the game, making it the fifth-biggest audience for any TV telecast. (Moraes) The 1999 Super bowl game, broadcasted by Fox, was watched by 127.5 million. (Moraes) Commercials aired during the Super Bowl can generate almost as much attention as the football itself. If the game fails to be comparative early on, there can be significant fall off in viewers. Advertisers whose commercials air in the fourth quarter of a lopsided game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one will be going anywhere and more people will view the commercials. Is it financ...