marketing plan
...The former capturing 49% of the market revenue, and the latter 44%. Shanghai is considered the best market in China for confectionery products. The average spending per person is close to double that of China's average. Shanghai residents have an average annual disposable income of $Cnd 2258.48, which has been increasing by roughly 10% per year. As consumer income rises, the market for confectionery will also increase in importance. In addition to income, the distribution and retail structure is well established allowing for easy access to the end client. Relative to the North American market, demand is considered low. In a year, the average Chinese consumes 10 pieces of chewing gum, 40 to 70 grams of chocolate and 800 grams of sweets. Global consumption levels are approximately 160 pieces, 5.4 kgs and 3 kgs respectively. Given the above, industry experts predict further market expansion and increased consumer sales. There are numerous different industry players, domestic and globa...