E-commerce Business modellsOnline Success stories
...ning; when people get rid of it, E-commerce will blossom again. In addition the company founders showed excellent understanding of the nature of online markets and its limitations. In simple terms, they played it safe and went with the flow. Golfin international was a well-designed site they had unique services based on consumer’s needs and desires, the tracking system is a good example of that. Moreover, they gave advertising the popper attention it needed especially in online markets by joining other websites and forming advertising affiliates on the web. Many different business models where combined to form this company s strategy it s a combination of the virtual merchant model and the affiliate model, it was evident that they were on the verge of lining up with a travel agency to offer combination cruise and golf tournament vacations that may be booked directly online. Finally, it reflected the community models as well, especially the voluntary contributor model. They encouraged clients to ask questions and give comments; they tried to establish a sense of a community, which was one of the key factors for the success of E-bay.com one of the most successful Dotcoms on the web. The Dragonfly Toy Company Inc.: To be honest this was one of my favorite sites. It was giving back to the community by helping out children with special needs while making profit, that's what I call business!! This site was an excellent display of the first mover advantage, and how aggressiveness and confidence pays off, just like the earlier site did. The choice of the name played an important role in the success of this company. A symbol of strength and freedom, an excellent and catchy title associated with a distinctive image, which is essential in any business, and that, is even more evident in online stores. Lee Doeksen and Reneta Bursten really understood the online-market. Not all markets are suitable to be integrated online as I mentioned before, for example grocery stores. But this one sure was. Via this site they were able to reach more people, faster, easier and much cheaper. This site was very user friendly, efficiently tailored to best fit its user needs, very supportive considering the nature of their customers. They had different categories, price ranges, and keyword search. Elements highly necessary in any good website. Dragonfly Toy Company Inc. business strategy just like Golfins' was comprised of many business models. First, the manufacturer model, they had in-house capabilities a key element to the success of an online-company. Second, community model knowledge networks, Reneta Bursten is a former development therapist. Third, catalog merchant model, they had an online catalog that offers more than a 2000 items catering to 5,500 clients. A combination, which evidently works, as was annarent in this case. Labelle Florists: This company was a perfect display of understanding the nature of on-line markets and what companies are suitable for this market. A flower shop typically isn't the best choice for an online ma...