Marketing: What is Marketing
...h product. The product can be a good, such as a watch, shoes, food, and cars. Services are also another type of product. Services include going to the bank, flying on a plane, and staying at a hotel. The final type of product is an idea. An idea can be an organization such as Mothers Against Drunk Driving or advice from a therapist. The second step of marketing is distribution. Distribution involves getting the product to the location. Companies want their product placed in a place where it is easy for customers to find. A company wants to get their product to the distributor while keeping costs such as transportation and storage to a minimum. One of the newest forms of distribution is through the internet. The third part of marketing is promotion. Promotion is what a company does to make consumers aware of their product. Televison ads, print ads, and radio ads are just a few of the ways a company can promote their product. Price is the final part of marketing. It is very important for companies to set the right price for their product. They must make sure not to charge to much, or their product will not sell. If the company charges to little, they won’t make a profit. All four of the Ps, product, distribution, promotion, and price are all equally important for successful marketing. Though the four Ps are all crucial to marketing, the most i...