Experience Economy
EXPERIENCE ECONOMY The evolving of economy throughout the years, since creation, depended on provided buyers with what they want. ... In the early 1990’s, with international merging economy, globalization, corporations faced a tense competition for the same consumer within their own market share. ... Visionary corporations added the third motivation factor to product and service, they added the experience factor. ... Just as goods and services result from an iterative process of research, design, and development, experience derive from an iterative process of exploring, scripting, and staging capabilities that aspiring experience merchants will need to master. There are five key experience-design principles to make it a memorable one. First, companies need to theme the experience; it needs to create a consistent theme that resonates throughout the entire experience.