advertising good or bad
...ve of a company’s offerings is an often-overlooked but essential task. What is a customer to think if a company’s own employees aren’t sold on a product? Everything about a brand, from the advertising to the packaging to the front-line employees, communicates a message. What good is having an ad campaign built around promises of efficiency if a customer waits on hold for forty minutes and presses fifteen buttons to reach a real human being? Conversely, companies that do a little more, like hotels that leave a bucket of ice in their customers’ rooms every evening, or restaurants that provide black napkins, not white, to keep visible fibers from showing up in their patrons’ laps, build customer satisfaction and loyalty. The primary rule to remember in advertising is that revenue rules, and the company’s interests are always at the forefront. For instance, ad agencies have a measurable, tangible purpose—taking t...