Curacao Tourism Bereau
... and human capital. - In 2003 the name is changed in Curacao Tourist Board (CTB). - Curacao Tourist Board Mission: "To proactively market Curaçao as a unique and different destination in those markets which will generate the best return on investment." - The implications of this are that the CTB identifies those markets which · appear to offer the highest yield business relative to the product, · embraces the most cost effective marketing practices possible, · and implements them as efficiently as possible. - It means the management and staff are held much more accountable for the plans and programs they recommend and implement. - It also means that if Curaçao is to compete effectively in a highly competitive global tourism industry it must effectively sensitize the local population as to what is required of it to mak...