The background Information on Walmart.
...associates. Over the years, Wal-Mart took advantage of development opportunities when they came knocking at its doors. Wal-Mart’s first step of development was buying large lots of land and building new stores from the ground up. They conducted a lot of research and surveyed millions of potential customers to find out where the customers would like to see a Wal-Mart and where they would be most successful. When they saw numbers they liked, along with positive feedback that is when they bought and built the stores you see today. Wal-Mart does a spectacular job at marketing and it shows in their sales. The 2004 fiscal year was a great one for Wal-Mart. In 2004 alone, sales sky-rocketed to an amazing $47.5 billion dollars, a 16.6% increase over the previous fiscal year! Now onto profit; in 2004 Wal-Mart made a $2.3 billion dollar profit from the products they sell, which is a huge jump from the 2003 fiscal year, a jump of 18.6%! Wal-Mart has mastered the art of fitting into new cultures and environments and it shows. Wal-Mart has the ability to bring the companies unique qualities over to other cultures and effectively market their product to these people. They get involved with the communities and give jobs to many u...